Honor Fallen Military & Veterans: Sponsor a Rose Kit for a Local Veterans Cemetery on Memorial Day – April 12, 2016

Memorial Day Flowers Foundation Invites Florists, Business Owners, & Community Organizations to Help Recognize Our Military’s Service and Sacrifice This Memorial Day Weekend


WASHINGTON – Memorial Day is about honoring our nation’s fallen military heroes. The Memorial Day Flowers Foundation invites florists, business owners and community organizations to join its efforts on May 30, 2016 to recognize and honor our nation’s fallen military service members and late veterans.

The foundation hopes more businesses and organizations will sponsor community events and place flowers at area veterans’ cemeteries.

“A rose is a very simple act of appreciation for our fallen military on Memorial Day,” said Ramiro Penaherrera, director of the Memorial Day Flowers Foundation, who co-founded the project in 2011. “This project is bringing back the original mean of Memorial Day, which was originally known as Decoration Day, and people would decorate gravesites of those who died and served in the military. We hope even more people will get involved this year.”

Participants say it is very meaningful to participate in this project. “My wonderful floral designer, Leanne, and her children gave out roses at the Memorial Day parade and at Park View Cemetery,” said Diane Richardson, of Richardson Flowers in Medford, New Jersey. “The children love to place roses on graves that no one visits, and they enjoy giving roses to visitors to place on their loved one’s headstone.”

Penaherrera notes that many businesses, floral shops, and organizations have joined the foundation in recognizing our nation’s veterans over Memorial Day Weekend. “It is so gratifying to see community hardware stores, local floral shops, and hometown retailers joining our efforts to recognize our fallen military and veterans in their communities. This project is about drawing people together to honor and show our appreciation for the sacrifices made by those who serve in the Armed Forces,” said Penaherrera.

You can order a “Memorial Day Roses Kit” from the foundation for only $250. The kit includes 250 roses that you can distribute to the community over Memorial Day Weekend, 250 handouts, 10 flower food sachets, and a “Memorial Day Flowers” banner you can proudly display. Additionally, each kit helps sponsor the placement of 150 roses at Arlington National Cemetery over Memorial Day Weekend. Order deadline is Friday, May 13, 2016.

Get more information online at: https://www.memorialdayflowers.org/

More than 200 florists and community organizations participated in the project around the country last year with rose kits.

For the last five years, the foundation has placed thousands of roses at Arlington National Cemetery, and at veterans cemeteries around the country for Memorial Day to recognize the sacrifices made by our nation’s service members.

The foundation placed 130,000 roses at Arlington National Cemetery last year to recognize the service and sacrificed of our military personnel.

About the Memorial Day Flowers Foundation
The Memorial Day Flowers Foundation began in 2011 after U.S. citizens working in the floral industry wanted to do something to express their patriotism and profound appreciation for the sacrifices made by America’s military men and women. They began with placing 10,000 roses at Arlington National Cemetery for Memorial Day in 2011. They continue to work with Arlington National Cemetery to place roses annually for Memorial Day, but have also expanded their efforts with the help of volunteers and local businesses to select veterans’ cemeteries around the country. The foundation is a registered 501c3 nonprofit organization in the United States. More information is available at www.memorialdayflowers.org.

Media/Photo Contact: Ami Neiberger-Miller, 703-887-4877, ami@steppingstoneLLC.com

Sponsorship/Flower Kit Contact: Ramiro Penaherrera, 202-386-6169, ramiro@memorialdayflowers.org.


Press Release