Media Advisory 2015

About This Project

Media Advisory: Memorial Day Flowers Foundation to Bring 130,000 Roses to Arlington National Cemetery to Honor Fallen Troops This Weekend
Media opportunities for filming and photography available Sunday and Monday

WHAT: The Memorial Day Flowers Foundation is bringing 130,000 roses to Arlington National Cemetery over Memorial Day Weekend to honor fallen troops. There is an opportunity to get photos and footage on Sunday, May 24th when 200 volunteers from DC-area Boy Scout troops and volunteers are in the cemetery from 12:30pm-3:00pm placing tens of thousands of flowers on head stones the day before Memorial Day.

 

WHO: Memorial Day Flowers Foundation, www.memorialdayflowers.org, Twitter @MemDayFlowers

 

SUNDAY, MAY 24
12:00pm
– Media meet Arlington National Cemetery public affairs staff on Memorial Bridge for escort
12:30pm-3:00pm – 200 Boy scouts and volunteers will be distributing flowers on headstones from a command post and semi-truck located near section 60.

MONDAY, MAY 25, MEMORIAL DAY
7:00am -12:30pm – 75 volunteers, including Boy Scouts, will distribute 30,000 roses to families of fallen troops and visitors to the cemetery. Volunteers will be stationed on Memorial bridge at the entrance to the cemetery, and at section 60 where hundreds of troops who fell in Iraq and Afghanistan are interred and where there will be hundreds of military families visiting gravesites for their loved ones.

 

INTERVIEWS AVAILABLE: Many of the scouts have participated in years past and are from Vienna, Virginia. Background interviews could be arranged earlier if needed with organizers, area volunteers, and surviving families of fallen troops touched by the project. The project began in 2011 when four flower industry executives contacted Arlington National Cemetery to ask if they could bring 10,000 roses to distribute at the Visitor’s Center on Memorial Day and their request was granted.

 

ADDITIONAL TIE-INS: In partnership with the foundation, more than 200 retail florists and main street businesses will distribute roses from their shops to the public for placement in cemeteries across the country to honor fallen service members and late veterans. Flower growers from Ecuador, Colombia, and the United States donate flowers for this event, and it is widely supported across the floral industry.

 

Foundation Sponsors: Armellini Trucking, ASOCOFLORES, Avianca Cargo, Ball SB, Boy Scouts of America, CALFLOWERS, Cargo Master, Centurion Cargo, Chrysal USA, Connectaflor, Continental Farms, Danielle Megan Miller, Doña Natalia, Ecuatorian Flower, Esprit Miami, Fedex, Florecuador, Floreloy, Flores Verdes, Glamour, Golden Flowers, Greenrose, Huron Consulting Group, Jet Fresh Flowers, Kennicot, Kometsales, Kurinty, Mayesh, Ocean View, Potomac Wholesale Florist, PRO ECUADOR, Queen’s Flowers, Solé Farms, Squire Patton Boggs, Sunburst Farms, United Airlines, WF&FSA

 

Note about media credentialing: Arlington National Cemetery’s public affairs staff must approve and escort any press on site for Sunday, May 24 and Monday, May 25. The number to call for press credentialing is: (877) 907-8585 or email stephen.j.smith162.civ@mail.mil.

 

Media Contact for Memorial Day Flowers Foundation: Ami Neiberger-Miller, 703-887-4877, ami@steppingstoneLLC.com

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